Bikers Choice Magura Type Brake Lever 490650

Bikers Choice Magura Type Brake Lever

Bikers Choice Bicycle Shop was established in 1989 by David Hardin, a former bike racer, to sell bicycles, parts and accessories to the growing family population moving into the community. From the start the owner has emphasized quality service and a "We can help you" sales philosophy.

In 1991, when interest in mountain biking and road touring had created a larger demand for even more bicycle styles and models-as well as the latest accessories and apparel- David leased a larger storefront to expand his sales and service departments. Several new bicycle and accessory lines were added and additional staff was hired to meet the demands of his growing business.

Business has grown ever since and as the community has expanded, Biker's Choice has become the largest bicycle retailer in the area and is now known as the trusted resource for professional bike sales and service. We now service several generations in families that have grown up with our store over the years. Repeat business from satisfied customers is one of our strong points.

Since 1989, it has been our goal to do our best at serving cycling to our community by providing people the right choice in product/service for their right request at the right price. Why do we do it? We love cycling. Through our personal experiences in cycling, we have seen how it has helped strengthen our friendships, our health, family, and our faith. No matter where you ride your bicycle, cycling will continue to add great value to our lives. We love what we do and we love our community. With that intent, its our mission to make Bikers Choice, the right choice in cycling.